Microsoft Streets
2009
The Pros and Cons of Microsoft Adsense
Microsoft Adsense is Microsoft’s attempt to compete with Google’s huge advertising network. With Microsoft Adsense, you can use pay per click on Live Search. Live Search is the search network that powers MSN and other search engines. With Microsoft Adsense, you can target the customers you want to reach most. Unlike Adwords, Microsoft’s program allows you to target people based on demographics such as their age and gender and you can geo-target as well.
There are detailed reporting and analysis features for the advertising and you can also get to see the results of your click based on demographics. You can divide the data in many ways to be able to analyze the effectiveness of your pay per click campaigns.
Ads and keywords must be pre-approved by the Microsoft Ad Center and they promise to do this very fast. Ads and keywords are approved independently of each other and Adwords allows your ads to go live immediately.
The sort of things that are disapproved by Microsoft Adsense are keywords and ads that relate to adult concerning themes, alcohol and tobacco, illegal substances and activities, political content, religious content, and more. Tricky products and services will also not be accepted and also Ads that lead to pages that people do not actually like to visit e.g. privacy policy pages will be disapproved.
There are also some grammar rules to follow and these includes;
You can’t use exclamation marks in ad titles
You can’t repeat words
You cannot capitalize entire words
You cannot use letters or numbers in ways not normally used.
There is a mechanism to appeal disapproved ads and keywords through the support center although it can take up to 10 days to get a response. If the appeal is denied, the choice is final.
Microsoft Adsense ads are available on the MSN search page as well as Microsoft owned websites such as MSN Tech and MSN Money. They may be seen on partner websites as well such as Fox Sports and the Wall Street Journal, you can switch off the search for Microsoft owned websites and partner websites if you decide.
One of the benefits of the content network Microsoft Adsense uses over the partner network for Google Adwords is that Google allows sites of unsure quality to display their ads. Microsoft’s program is focused at websites whose names you would know very easily. You can set separate bids for each keyword and you can also differentiate your bids for ads in the search page versus ads on the content pages.
You can begin by activating an account for just $5 and then you will pay on a per click way for each time a customer decides to click through your ad to your page. Every time your billing reaches $50, your credit card will be charged. If you do not bill $50 in one month, your card will be charged on a monthly basis. Over time, the network will raise your credit limit to up to $3000 before you are billed again as you build up credit and that is how to start on Microsoft Adsense.
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